From Reactive to Proactive RCM
Explore how healthcare organizations can move from reactive revenue cycle management to a more proactive model built around prevention, automation, visibility, and operational efficiency.
Summary
This webinar examines the challenges created by reactive RCM workflows, including denials, revenue leakage, delayed payments, and administrative burden. It outlines practical strategies for improving revenue cycle performance through stronger front-end processes, analytics, automation, KPI benchmarking, and proactive patient financial engagement.
About the Host
Keri Alexander
Senior Director of Operations, Medusind | Host
Keri brings more than a decade of executive leadership experience in healthcare operations and RCM. She leads operational strategy across anesthesiology, radiation oncology, and Federally Qualified Health Center (FQHC) specialties, helping healthcare organizations optimize financial performance while enabling providers to focus on delivering exceptional patient care.
Eduardo Porras
AVP, Client Services, Medusind | Host
Eduardo has more than 18 years of progressive leadership experience in Revenue Cycle Management (RCM), specializing in operational transformation, financial performance improvement, and large-scale healthcare services delivery. Throughout his career, he has led teams supporting physician groups, hospital-based specialties, multispecialty practices, and health systems, overseeing all aspects of the revenue cycle from front-end patient access through billing, collections, denials management, and client services.